Kenyan appointed to head MICE marketing in Nigeria

A Kenyan has been appointed to join a team of international experts assembled to unlock the potential of international Meeting, Incentives, Conferences and Exhibition [MICE] industry in Nigeria.

Ben Asoro, an international MICE marketing expert has been appointed as Commercial Director of the new Nigeria’s Calabar International Convention Centre (CICC). The ultra-modern centre is set for official opening next month.

As a Commercial Director, he will be responsible for formulation, execution and control of MICE strategic marketing management and planning functions, in addition to MICE delegate boosting and association development for the destination.

Mr Asoro joins Calabar ICC from Kenyatta International Convention Centre [KICC] where he held the position of Sales and Marketing Manager. Apart from his Bachelor and Masters degree in marketing, he has undergone extensive international MICE training in US, Germany, India, UK, Spain and Italy.

Kenyatta International Convention Centre has risen in International Conference and Convention Association [ICCA] global ranking, from 623 in 2008 to 53 currently.