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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Being health-conscious can only be a good thing. But it should never be taken to extremes. There is a great deal of medical marketing and hype, some of which is questionable in benefit or even harmful.
You are likely to be targeted directly with new health promotion messages or indirectly through your healthcare provider. Most health messages have a solid scientific basis and are designed to prompt beneficial actions and behaviour. Think of reminders about cancer screening or cardiovascular and metabolic checks, among others. There is no hidden agenda here; these interventions can only benefit you.
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