Kisumu forum champions conversational AI to drive customer engagement, business competitiveness

ICT and digital Economy CS William Kabogo speaking during a meeting with EU Ambassador to Kenya Henriette Geiger in Nairobi on April 10th 2025. They urged Kenyan traders to embrace digital trade solutions and integrate artificial intelligence (AI) into their operations, as the country accelerates efforts to position itself as a regional hub for digital commerce. [Collins Oduor, Standard]

Tech champions have rooted for the use of artificial intelligence (AI) to ease operations and cut costs across the continent.

Delegates from various technology firms who spoke at the sixth edition of Africa's Annual Customer Experience (CX) Conference, which took place in Kisumu said the use of conversational AI to transform customer experience and help businesses stay competitive, grow their customer base and drive sustainable growth.