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Picking from last year's performance, I see an ever-evolving landscape in poultry meat production. Demand for chicken meat products is set to increase albeit at low levels.
With our national economy expected to shrink at a GDP of 6 per cent and inflation at 5.9 per cent according to African Economic Outlook (AEO) 2023, investing in people management and technology will be essential for poultry meat farmers to stay ahead of the curve.
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