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Local firms launch bid to promote Kenya across eastern Africa

Tourists at Maasai Mara National game reserve in Narok county. [Kipsang Joseph,Standard]

Leading local firms have partnered in order to promote Kenya as a tourism destination within the East African region.

The Kenya Tourism Fund and the Presidential Delivery Unit are working with Isuzu East Africa, Safaricom, Equity Bank and Sarova Hotels in a campaign dubbed “Tembea Tujenge Afrika Mashariki” aimed at promoting regional tourism in the region battered by the Covid-19 pandemic and resulting travel restrictions.

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