Mt Kenya coffee farmers set for windfall from direct export sales

Framers sorting coffee berries at a stall in Embu, November 26, 2021. [Muriithi Mugo, Standard]

Coffee farmers in the Mt Kenya region are expecting a financial windfall, thanks to improved product quality and direct sales in the international market.

Officials from several cooperatives said good grades, increased direct sales overseas, increased production and reduced operational costs have favoured farmers, who will now receive better earnings.