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In the last 10 years, the population of ‘improved Kienyeji’ chickens have registered double digit organic growth every year, thanks to a fast-growing middle class and rapid urbanisation.
Consumption pattern is also changing from a vegetable to a protein-rich animal diet. Most popular sources of protein come from these ‘improved Kienyeji’ chickens like Kenbro, improved Kari breed, Kuroiler, Rainbow rooster and Sasso.
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