×
The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
“A rose by any other name is just as sweet,” wrote William Shakespeare. However, this isn’t true when it comes to naming your business. Your brand name is a small yet very significant part of your business. After all, it is the first thing that customers use to identify your business.
Consider this: Would Google be the success it is if it was named BackRub? That was its original name! Would you eat at a restaurant named Passmore Gas? What about looking for tech support from a company known as AnalTech?
Subscribe to our newsletter and stay updated on the latest developments and special offers!
join