×
App Icon
The Standard e-Paper
Smart Minds Choose Us
★★★★ - on Play Store
Read on the App

Black Friday shoppers stay away from stores, make $7 billion-plus splurge online

People walk through the King of Prussia mall, one of the largest retail malls in the US, on Black Friday, a day that kicks off the holiday shopping season. [Reuters]

US shoppers made more purchases online on Black Friday than in the mall - hurting traffic and sales at brick-and-mortar stores, according to data that offered a glimpse into what is still one of the busiest shopping days of the year.

For the first time in several years, however, store traffic on Thanksgiving evening grew - indicating a shift in when consumers are leaving their homes to shop. It is also a sign of how Thursday evening store openings have continued to hurt what has traditionally been a day that kicked off the U.S. holiday season.

Get Full Access for Ksh299/Week
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in