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France's women smash TV viewing records, advertising costs spike

France's group stage matches, initially slated at Sh8 million, now cost Sh13 million. [Courtesy]

France is once again gripped by football fever -- a year after the men's national team triumphed on the world stage, the women's team is cruising through the group stages and smashing TV audience records in their own World Cup.

Stadiums are selling out, and TV broadcasters are bumping up the price of advertising slots as millions tune in. Les Bleues' star players are fast becoming household names.

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