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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Apple Inc has one of the highest retained customers in the world. According to a 2017 survey, 92% of iPhone owners would buy another iPhone.
Customer loyalty is the act of repeatedly choosing one brand/company over the other. It can be a sustainable competitive advantage for a company. Loyal buyers not only make repeated purchases but also recommend their friends to try a business. Moreover, maintaining existing customers cost less than acquiring new ones.
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