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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
NAIROBI, KENYA: The digital world has turned the broadcasting industry upside down. Media companies need to deliver the best individualised experience to every consumer, in the moment and all the time. Yet, customer expectations are far ahead of delivery. So far ahead, in fact, that broadcasters need to completely reinvent themselves as digital video consumption has gone viral.
More and more consumers are turning to smartphones, tablets and other mobile and Internet-connected devices and services to watch video.
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