About two decades ago, a ‘beauty contest’ between Toyota and Peugeot appeared in one of the local dailies. Toyota was introducing a new model, I think it was AE91.
They showed a photo of an old Peugeot 504 saloon and declared that unlike its rival they keep improving their cars. The next day, Peugeot put up an advert with the photo of a 504 model and put the debate to rest, “If we got it right the first time, why keep changing.”