Profit may be the main focus for the immediate survival of a business, but it is not the only thing that leads to the attainment of long-term success, banks and other financial institutions have been told.
This came out during a conference of bankers organised by the Kenya Bankers Association (KBA) to launch the Sustainable Financial Initiative (SFI). The association believes the SFI will help banks and other financial institutions balance their immediate business goals with the economy’s future priorities and socio-environmental concerns.