Kenya’s Eveready courts Pakistani firm for turnaround

NAIROBI: Eveready has started selling biro pens and pencils manufactured by a Pakistani company in its plans to return to profitability. The writing materials are among the new product lines that the former battery maker unveiled Thursday, in addition to car batteries and lighting bulbs.

Eveready Managing Director Jackson Mutua said his firm was a distribution company that hopes to grow its revenues through partnerships with manufacturers. “We are now a distribution firm... and project that the new business lines should help grow our revenues in the double-digit,” Mr Mutua said after signing up Sayyed Engineers, the Pakistani firm, Thursday.