Athletes are our best brand ambassadors

Kenya's David Lekuta Rudisha and Kenya's Ferguson Cheruiyot Rotich compete in the final of the men's 800 metres athletics event at the 2015 IAAF World Championships at the "Bird's Nest" National Stadium in Beijing on August 25, 2015. AFP PHOTO / OLIVIER MORIN

Kenya’s sterling performance at the world athletics championships in Beijing on Tuesday is a demonstration that athletes are our best brand ambassadors.

Track stars Ezekiel Kemboi’s win in the 3,000 metres steeple chase and Vivian Cheruyoit’s 10,000 metres gold medal spoke volumes about Kenya’s athletic prowess. Coming early in the competitions, the victory serves as a reminder that Kenya is a sporting powerhouse in the world.