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East African Breweries Limited has started a new drive to recruit new farmers in Nyanza to produce sorghum, used in the manufacture of its popular drink Senator Keg.
The brewer says it is seeking to raise its sorghum uptake three-fold to 30,000 tonnes a year. Consumption of the low-end beer already soared more than three times in the last financial year, the firm’s managing director Andrew Cowan told investors on Friday.
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