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NAIROBI, KENYA; Hair manufacturer Darling, has sealed a deal with Jumia to sell its assortment of braids, weaves, extensions and wigs on its new virtual Darling hair shop on Jumia.
Style Industries, the 26 year old company that manufactures Darling hair and operates in 21 African countries said consumers have moved to purchasing products online from their mobile phones, tablets and laptops and that the move is vital in staying on tabs with the current trend.
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