NAIROBI, KENYA: Equity Bank and American Express have announced the launch of the first American Express Cards in Kenya. The bank now offers consumers Equity Bank American Express® Green Card and Equity Bank American Express® Gold – both of which carry rich rewards and benefits.
The partnership gives Equity Bank the exclusive rights to issue American Express cards in Kenya, Uganda and Tanzania. Equity Bank also acquires merchants on to the American Express network in these countries.
Andrew Stewart, Vice President and General Manager, Partner Card Services Turkey, Middle East and Africa, commented the firm is excited to partner with Equity Bank to launch the first American Express Cards in Kenya. “This is an important milestone for our business and brings an opportunity to offer tailored products for Kenyan consumers characterised by outstanding rewards and benefits. This marks a key step in our growing partnership with Equity as we work together to meet the needs of a rapidly evolving payments landscape in the country,” he said.
Equity Bank Group CEO James Mwangi said the mission of the bank is to best serve and meet the financial needs of its more than nine million customers. “Our association with American Express, a world leading payments company, is therefore part of this mission to deliver nothing but the best card solutions.”
Business strategy
He added that partnership is in line with the bank’s business strategy of becoming a one-stop international payment gateway and giving customers and partners the freedom of modern banking in today’s fast-paced world. “Our investment in a robust IT platform continues to pay dividends and gives us the opportunity to continue investing in products and services that suit our customers who are increasingly becoming technology-driven and seeking borderless and seamless financial services,” Mwangi reiterated.
Equity Bank Group has made significant investments in its diaspora remittances, merchant acquiring infrastructure and banking and transaction processing by connecting to leading global payment systems.
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