Little knowledge on product hurts domestic tourism

NAIROBI, KENYA: Lack of awareness continues to impede growth in Kenya’s tourism sector, a new report by Jumia Travel now says

Addressing media during the launch of the report, Cyrus Onyiego, the Country Manager for Jumia Travel cited lack of awareness and knowledge as a major challenge hampering growth in domestic tourism, “travel is still viewed as a luxurious affair, simply because the (consumer) has very little knowledge on the product.” He called on stakeholders to come up with customized and personalised products for the market, keeping in mind the culture, lifestyle and budget needs for local travelers.