Natural hair is about spiritual transformation

Celebrity hair stylist Felicia Leatherwood Photo: curlsunderstood.com

The US is the capital of niche markets. If you want to have a conference on hardwood floors as opposed to ceramic, it can be done, and you could still attract 5,000 people to attend.

The natural haircare niche has made its way to Nairobi. This is hair that is worn the way you were born: not subjected to chemicals. You can be natural and wear weaves and wigs as a protective style, but if it is your only style – you ain’t natural or as they say now, naturalista!