The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
NAIROBI: For the second year running, Kenya Airways (KQ), has made staggering losses. Its latest financial report shows the airline made over Sh25 billion losses. In 2014, the national carrier made losses amounting to Sh3.3 billion. Since 2008, the national airline has experienced a profit and loss see-saw, recording a profit one year and descending into a loss in the next.
But never in the history of corporate Kenya have we experienced such a precipitous drop in profits. Whereas a drop in the profit might not signal imminent implosion, especially in the airline industry where the loss can be redeemed in the long-term by how the firm manipulates fuel hedging and other costs, KQ’s misfortunes raise several questions.
Premium Article
Get Full Access for Ksh299/Week.
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
🔥 Flash Sale !
Subscribe now and enjoy 50% off monthly and annual plans. Offer ends in…
Stand With Bold Journalism.
Stand With The Standard.
Journalism can't be free because the truth demands investment.
At The Standard, we invest time, courage and skills to bring you accurate,
factual and impactful stories. Subscribe today and stand with us in the
pursuit of credible journalism.