Airtel targets the young with free internet to grow customer base

Airtel Kenya has sought to complement its business strategy with a robust programme that offers free Internet to schools and pupils with no access to the services. The company says it will invest Sh30 million in the venture annually for the next five years, in a move viewed as a strategy to endear young users to the company’s data platform.

This is as it seeks to disrupt the mobile data market that has been under the stranglehold of Safaricom. The announcement came after Airtel and Telkom Kenya’s Orange received regulatory approval to start testing Fourth Generation (4G) technology on their networks using their current frequency spectrum.