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Chinese smartphone maker OPPO has made its Kenyan debut with the launch of its flagship models as part of the firm’s overseas expansion plan. The Guangdong-based company says it has set asidea Sh1.1 billion budget to market its high-end smartphones in Kenya this year.
Marketing Director for Kenya Wayne Zheng, said OPPO plans to spend part of this money on branding while the rest will be invested in driving sales through promotions.
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