How new workplace model is affecting business

Kenya: The rate at which businesses are turning to new media as a social business tool to reach their target market is not very encouraging. Reports have shown that less than 20 per cent of Kenyans use social media to do business.

Research has further revealed that the main challenge is how to map social media strategies to business strategies. This requires a new form of thinking for doing business that refuses to use the old model as a crutch.