Please enable JavaScript to view advertisements.
×
App Icon
The Standard e-Paper
Fearless, Trusted News
★★★★ - on Play Store
Download App

'Rage bait' wins Oxford's word of 2025

In this photo illustration, 'Oxford Word of the Year 2025' is displayed on a mobile phone screen next to the word 'rage bait' in Ankara, Turkiye on December 1, 2025. [AFP]

"Rage bait", the slang term describing online content designed to elicit anger and drive internet traffic, has been crowned 2025 word of the year, Oxford University Press (OUP) announced Monday.

It said the word -- chosen through a combination of public voting, sentiment and analysis of OUP's "lexical data" -- had "captured our emotions" this year.

Premium Article

Get Full Access for Ksh299/Week.

Fact-first reporting that puts you at the heart of the newsroom. Subscribe for full access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
Support Independent Journalism

Stand With Bold Journalism.
Stand With The Standard.

Journalism can't be free because the truth demands investment. At The Standard, we invest time, courage and skills to bring you accurate, factual and impactful stories. Subscribe today and stand with us in the pursuit of credible journalism.

Pay via
M - PESA
VISA
Airtel Money
Secure Payment Kenya's most trusted newsroom since 1902

Follow The Standard on Google News