The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
What happens to your brain when you multitask? (Photo: iStock)
We live in a world of endless tabs, tweets, reels, and series. Each scroll feels rewarding, but your brain quietly pays the price. Every time you switch between Instagram, email, and news updates, your brain releases a small hit of dopamine, tricking you into feeling productive. In reality, these distractions chip away at your focus and waste time.
Experts agree that while multitasking may work with simple tasks, such as walking and chatting, it's nearly impossible when handling two mentally demanding activities. What we call multitasking is often just rapid task switching.
Premium Article
Get Full Access for Ksh299/Week.
Uncover the stories others won't tell. Subscribe now for exclusive access.
Stand With Bold Journalism.
Stand With The Standard.
Journalism can't be free because the truth demands investment.
At The Standard, we invest time, courage and skills to bring you accurate,
factual and impactful stories. Subscribe today and stand with us in the
pursuit of credible journalism.