Ambition in business: How vision, positivity and grit can drive you

Viresh Harduth, Vice President: Small Business, Sage Africa & Middle East

It is not easy to build a business. Most small and medium business owners have stories of challenges, failures, turning points, and other significant events that contributed to their success. Yes, even COVID-19.

The world has witnessed how quickly change happens and how ten-year, five-year, and even one-year plans and goals can be shattered overnight. But history has shown that the businesses that grow during and thrived after, economic downturns had a similar mindset: it’s not about the situation you are in, but about how you approach it that will determine where it will take you.

In a word, it is about ambition.

Having the drive and motivation will ensure you stay focused on your vision. Some people call it passion and say it has been crucial to their success; passion and ambition have helped them to recover faster from failure and given them courage to realign their approaches and processes in response to challenges.

Ambition defines your vision, drives your goals, and motivates you to get up after you are down. It inspires positivity, determination, and personal growth in your teams. It drives everyone to imagine a better future, for themselves, the business, and society. It is what your customers identify with and what sets you apart from your competitors.

How to channel ambition