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Kenya turns to social media influencers to market country

Sights and sounds of Shimba Hills National Reserve. (Courtesy/KWS)

The Kenya Tourism Board has partnered with key social media influencers and media outlets from East Africa to elevate the country's visibility, ignite travel interests, and unearth new growth prospects.

Through exclusive itineraries, the team is currently visiting key attractions across Kenya's tourism hotspots cutting across Nairobi, Mt. Kenya, Maasai Mara, Amboseli, Lake Naivasha, Lake Nakuru and the Coast.

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