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Inside Safaricom plan to take on tech giants with ‘super app’

M-Pesa agent in a shop along Nairobi's Koinange Street

Telecommunications service provider Safaricom is transforming M-Pesa into a global fintech in a move that will further launch the firm into the lucrative data analytics market.

The market is currently dominated by the likes of Google, Facebook, Amazon and Alibaba.  

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