How the pandemic has changed the way we shop

Consumer buying behaviour has changed significantly in recent months and retailers have had to adapt to this change in order to meet the demands of consumers and keep them safe in a challenging environment where the risk of exposure to the coronavirus lurks at every corner. RAPHAEL WANGUTUSI takes a look at how retailers have adapted and inevitably changed the shopping experience.

In March, as the first few cases of Covid-19 were being reported in the country, Ann McCreath, the owner of Kikoromeo, one of the most respected fashion design houses in Kenya, was trying to find new ways to keep her business afloat.