×
App Icon
The Standard e-Paper
Kenya's Bold Newspaper
★★★★ - on Play Store
Download Now

Boost for Shujaa and Kenya Lioness as Safaricom unveils Sh100 million partnership

Vocalize Pre-Player Loader

Audio By Vocalize

Safaricom's Chief Financial Services Officer, Esther Waititu (center) with Kenya Lionesses players during the launch. [Courtesy]

The Kenya Rugby Union (KRU) has received a significant boost after Safaricom, through its M-PESA brand, announced a Sh100 million sponsorship deal for the national sevens teams, Shujaa and the Lionesses.

The two-year partnership, unveiled on Monday, aims to support the teams' preparations for key international tournaments while also addressing player welfare and development.

Get Full Access for Ksh299/Week.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in
Golf
Magical Kenya Open: Jastas Madoya reveals what fuels his passion for golf
Olympics
NOC-K signs strategic MoU with Japanese Olympic Committee
Unique Sports
Youthful Kinoti Kiara crowned African fencing champion
By Xinhua 10 hrs ago
Sports
How Chinese elements shine at Milan-Cortina Winter Olympics