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Concept behind new tyre technology shaping racing in Naivasha

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Steven Cho, former rally driver and now the Hankook WRC representative and competition CEO. [Robert Abong'o, Standard]

Widely regarded as one of the most extreme off-road events on the World Rally Championship (WRC) calendar, the 2026 Safari Rally is living up to expectations. 

Since Thursday, the world’s top rally drivers have been criss-crossing the hills and valleys, having to deal with a mix of rough gravel, unpredictable weather and punishing terrain in Naivasha. 

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