The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Balot box for Senatorial contestants at Iten Primary School polling station in Keiyo North, Elgeyo Marakwet County on January 5, 2023. [Christopher Kipsang, Standard]
In the 2027 general elections campaign, artificial intelligence (AI) will equalise all politicians for the first time in history, and only messaging will set them apart. As such, only those who will hire the best communication strategists will have an advantage.
Let us delve into the boundless role that messaging will play during the 2027 general elections. The campaigns will be extremely different from those of 2022 when AI literacy was low.
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