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Sales teams confront change from hard selling to trust and value

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Byron Osiro launches his book From Red to Green at Romo House, Westlands, as Jubilee Health CEO Njeri Jomo, former Machakos Senator Johnson Muthama and other participants look on. [Manuel Ntoyai, Standard]

Kenya's corporate sales teams risk losing clients as aggressive tactics give way to trust and value-driven engagement.

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