The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Vendor at a stall in Mucatha shopping centre, Kiambu County. [Martin Mukangu, Standard]
Before venturing out, it pays to study the market segment you want to explore. For example, what is the competition like? You should also consider the location you want to set up the business to capture a proper customer base.
Let's have a look at three businesses you can explore with little startup capital and expand with time.
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