Dafabet International has announced that its international renowned sports betting platform is now available in the Kenyan market. Making the announcement Mr Louis Watts, Director of Retail and Regional operations said that this was an important milestone for the company's global expansion.
"We are looking to expand throughout the African continent and it was important that our first initiative was to establish a major presence in Kenya – a market that is a mature and respected; is sport betting savvy, and continues to be a growing sports betting market, thus giving us the stable base from which to grow" said Mr Watts in a statement on Thursday.
Dafabet will be offering its Kenyan customers from day 1 the opportunity to place bets on over 30 international sports through SMS, Mobile and Desktop. Dafabet's offering will include continuous live streaming of sports including daily live UK Greyhound racing, as well as a choice of the best virtual sports currently on offer.
Also, Dafabet will be offering customers 'cash-out' – an exciting offering allowing players to cash-out their bet anytime; and 'In-play betting' allowing players to bet during the game right up to the last moment made possible by a state-of-the-art 'match-tracker' feature.
"What is important to note is that Dafabet in Kenya is not a distant, offshore entity operating into the market. From Day 1 Dafabet Kenya will be local; its product offering will be tailored to the needs of Kenyan customers and most importantly the business will be run, operated and expanded and developed by local Kenyan staff" added Mr Watts.
Dafabet is one of the top sports betting companies globally and is known for its high profile sponsorships in football and snooker amongst other sports. Currently on the front of 4 professional football clubs jerseys, Dafabet are proud to have their logo affront of Sunderland and Burnley in the English Premier League, Blackburn Rovers in the English Championship and Celtic in the Scottish Premiership.
They're also International partners of the Welsh International football side and are title sponsors of the Welsh Premier League. In Snooker they have been the title sponsor of 'The Masters' which is the leading invitational event of the sport and one leg of the 'Triple Crown' since 2014 and are tied to the tournament until 2020. As well as previously sponsoring the World Championships.
As well as being regularly seen on some of the world's best boxers silks such as Anthony Joshua, Kell Brook and Tony Bellew, they also boast sporting ambassadors such as ex-Liverpool, Real Madrid and England's Steve McManaman and snooker legend Jimmy White.
"Dafabet Kenya is a local company so you can expect us to become quickly involved with sport in Kenya: it's a key part of our marketing strategy but also key to meeting our responsibility to giving back to the community" concluded Mr Watts.