SOYA AWARDS GET MASSIVE BOOST: Kenya Tourism board joins bandwagon to make it big

Nakuru RFC's Lawrence Buyachi Comeback Sports Personality of the Year receive his trophy during the Sports Personality of the Year Award 2015 at KICC on friday, Jan 15, 2016. PHOTO: JONAH ONYANGO/STANDARD

With just a week to the thirteen edition of the Sports Personality of the Year Awards (SOYA), Kenya’s corporate world continues to boost the initiative with Kenya Tourism Board (KTB) leading the way with its Sh1.5 million sponsorship yesterday.

The event, a brainchild of former world marathon record holder Paul Tergat also received Sh1 million from the National Social Security Fund (NSSF) and Sh500,000 from Nairobi-based fashion house Vivienne Taa.

Speaking during the cheque presentation ceremony, the panel of judges chairman Watson Karuma applauded the support they have received so far just as the public voting in the categories comes to a close today, Thursday.

“Last year was very competitive in the world of sports and as we make final preparation to get the winners to be announced next Thursday, we hope to award the best performers. We are also very grateful for the support we have received from organisations. We believe it will further inspire sportsmen and women to greatness,” said Karuma.

Kenya Tourism Board’s Head of Corporate Communications, Wausi Walya, noted the importance of sports as a strong brand that puts Kenya on the world map.

“The strength of sports as a brand is immense, especially athletics and rugby which have continued to raise Kenya’s flag high. And that’s why KTB has continued to associate with Soya Awards” Walya said.

NSSF’s Christopher Khisa said their organisation's contribution confirms the desire to work with sports men and women in the country and instill the culture of saving for their future considering sports is a short career.

Also for the first time this year, the hosts and ushers at the event will be dressed by a fashion house after Vivianne Taa chipped in with Sh500,000 sponsorship.

The winner of the Sports Personality of the Year will bag Sh1 million.

Next Story
LATEST STORIES
Big show in city on Sunday

Nairobi City comes alive when the 15th Standard Chartered Marathon gets underway on Sunday morning.

IAAF fetes world's best tonight

The attention of the athletics world will shift to Monaco tonight as the Mediterranean Principality prepares to host the IAAF Athletics Awards 2017.

Queries on how ‘Tusker’ went flat

Having won a double last season, former Kenyan Premier League (KPL) champions were expected to do even better this year.

Is heading the ball harmful?

An English study into whether heading a football can cause brain trauma will begin in January, investigating an issue that has been widely debated since the activity was blamed for contributing to a former star striker’s dementia.

Former Manchester City striker Robinho 'sentenced to nine years in prison for alleged sexual assault'

Former Real Madrid and Manchester City star Robinho has reportedly been sentenced to nine years in prison for alleged sexual assault.

Arsenal team vs Cologne revealed ahead of Europa League clash

Arsenal team vs Cologne revealed ahead of Europa League clash in Germany

More Stories
Big show in city on Sunday

Nairobi City comes alive when the 15th Standard Chartered Marathon gets underway on Sunday morning.

IAAF fetes world's best tonight

The attention of the athletics world will shift to Monaco tonight as the Mediterranean Principality prepares to host the IAAF Athletics Awards 2017.

Ethiopian Athletes sweep medals in Delhi Half Marathon

Two Ethiopians, Birrhanu Legese and his compatriot Alnaz Ayana have pocketed medals in the Airtel Delhi Half Marathon on Sunday November 19 morning.

Athletics Kenya launches mountain running program

In recent years, the world has witnessed interest in mountain running and now, Kenya, a powerhouse in the middle and long distance running, has expressed keen interest to venture into the new frontier.

Baringo half marathon: Cheruiyot and Kipkoech wear crowns

Newcomers emerge, top guns fail to impress at Lotto Baringo Half Marathon.

Jepkosgey's new record ratified by IAAF

Joyciline Jepkosgei’s world half marathon record has been ratified by the International Amateur Athletics Federation (IAAF).

Kisumu set to host first Athletics Kenya track and field meeting

This will be one of the events before the planned Commonwealth Games trials

Athletics: Ethiopians to spice up Baringo Half Marathon

Seasoned Ethiopian road runners Habtamu Asefa Wakeyo and Keneni Germame Korme jet in today ahead of this weekend’s Lotto Baringo Half Marathon in Kabarnet, the event’s organisers have confirmed.

Training: Kenyatta University hosting IAAF elite coach course

International Association of Athletics Federation's (IAAF) middle-distance, long-distance and RW Endurance Academy Elite Coach Course is ongoing at Kenyatta University.

Kenyan Kalalei triumphs in Athens Marathon

Samuel Kalalei won the 35th Athens Classic Marathon on Sunday as Kenyan runners dominated the gruelling, largely uphill course by sweeping the top five places in the men's race.