SOYA AWARDS GET MASSIVE BOOST: Kenya Tourism board joins bandwagon to make it big

Nakuru RFC's Lawrence Buyachi Comeback Sports Personality of the Year receive his trophy during the Sports Personality of the Year Award 2015 at KICC on friday, Jan 15, 2016. PHOTO: JONAH ONYANGO/STANDARD

With just a week to the thirteen edition of the Sports Personality of the Year Awards (SOYA), Kenya’s corporate world continues to boost the initiative with Kenya Tourism Board (KTB) leading the way with its Sh1.5 million sponsorship yesterday.

The event, a brainchild of former world marathon record holder Paul Tergat also received Sh1 million from the National Social Security Fund (NSSF) and Sh500,000 from Nairobi-based fashion house Vivienne Taa.

Speaking during the cheque presentation ceremony, the panel of judges chairman Watson Karuma applauded the support they have received so far just as the public voting in the categories comes to a close today, Thursday.

“Last year was very competitive in the world of sports and as we make final preparation to get the winners to be announced next Thursday, we hope to award the best performers. We are also very grateful for the support we have received from organisations. We believe it will further inspire sportsmen and women to greatness,” said Karuma.

Kenya Tourism Board’s Head of Corporate Communications, Wausi Walya, noted the importance of sports as a strong brand that puts Kenya on the world map.

“The strength of sports as a brand is immense, especially athletics and rugby which have continued to raise Kenya’s flag high. And that’s why KTB has continued to associate with Soya Awards” Walya said.

NSSF’s Christopher Khisa said their organisation's contribution confirms the desire to work with sports men and women in the country and instill the culture of saving for their future considering sports is a short career.

Also for the first time this year, the hosts and ushers at the event will be dressed by a fashion house after Vivianne Taa chipped in with Sh500,000 sponsorship.

The winner of the Sports Personality of the Year will bag Sh1 million.

Next Story
LATEST STORIES
Joy riders: We will trim team bound for London, says Haron Komen

Not all the 104 athletes and officials who have sought visas will travel to the 16th IAAF World Athletics Championships to be held in London from August 4 to 12, the Ministry of Sports has said.

Media build clubs’ brand: Guidelines on media operations have assisted Spanish clubs grow their brands

Tour of La Liga: Journalists accorded necessary information thereby improving the image of league and clubs

Volleyball: Champions Prisons secure two wins in Nakuru leg

Champions Kenya Prisons beat Western Prisons 3-0 in the opening match of the fifth leg of the National Volleyball League cum Challenge Cup Championships that served-off at Afraha Open Grounds in Nakuru on Friday.

Bandari, Wazito through to last eight of GOtv Shield

Bandari edged out Nakumatt 3-2 to make it to the last eight of the GOtv Shield tournament at Mbaraki Sports Club yesterday.

More Stories
Joy riders: We will trim team bound for London, says Haron Komen

Not all the 104 athletes and officials who have sought visas will travel to the 16th IAAF World Athletics Championships to be held in London from August 4 to 12, the Ministry of Sports has said.

Spot the President: Athletes meet Uhuru

I am also a winner. President Uhuru Kenyatta

US-based Saruni dropped from 800m team for World Championships

Two-time Olympic and world 800m champion David Rudisha and 2016 IAAF Diamond League winner Ferguson Rotich have been picked in the 800m squad to the 16th IAAF World Athletics Championships in London on August 4-12.

Kipchoge returns to the road at Berlin Marathon

Olympic champion Eliud Kipchoge will make return to the road race circuit at the 2017 Berlin Marathon in September having come agonisingly close to breaking the two-hour barrier at Monza in May.

AK agonises over 800m duo Rotich and Rudisha

Athletics Kenya was last evening expected to whittle down the men’s 800m men squad for London Worlds from five to four.

Athletics: Kenya shrugs aside taunts of terror threats to stage spectacular event

Success of IAAF World U-18 games raises Kenya’s profile

Nairobi watches as world's finest outdo one another in Under18 Championships

In Mary Moraa, Kenyans catch a glimpse of imminent glory

Athletics: Ethiopian upstages Kenyans as Zakayo surrenders 3,000m title

Edward Zakayo could do little to stop Ethiopian’s Selemon Barega from sprinting to victory in the 3,000m final on the closing day of the IAAF World Under-18 Championships yesterday.