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Instagram agrees curbs on paid influencers, says UK watchdog

Facebook’s Instagram has agreed measures to crack down on hidden advertising by so-called influencers on its photo and video platform, Britain’s Competition and Markets Authority (CMA) said on Friday.

Silhouettes of mobile users are seen next to a screen projection of the Instagram logo in this picture illustration taken March 28, 2018. [Reuters]

Influencers with thousands of followers can earn large fees from companies to promote a product on Instagram.

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