Safaricom rolls out new M-Pesa menu targeting non-Smartphone users

Safaricom CEO Peter Ndegwa

Safaricom has consolidated all M-Pesa services in a single short-code menu to ease access for non-smartphone users.

Customers will dial *334# to access the service. “We have embarked on a strategy to simplify our range of products and services for our customers and to provide them with an even better experience,” said Chief Executive Peter Ndegwa.

To use the service, customers will dial *334# upon which they will be presented with a choice of the different M-PESA services including “Send Money”, “Loans and Savings” or “Lipa Na M-PESA”. As with other USSD menus, customers will key in the number selecting the service such as “5” for Lipa Na M-PESA.

M-PESA on *334# brings together all services that have previously being offered through different USSDs saving customers from having to remember the different numbers.

Within the Lipa Na M-PESA menu, customers can directly select PayBill and Till Numbers for Banks, Government and County Government Services, and Transport services including the SGR and long-distance buses. Once a customer selects any of the options, they will be presented with a list of services they can then pay through Lipa Na M-PESA.

Customers can also use the Lipa Na M-PESA option to pay to personal numbers for select businesses.
Other options now available on M-PESA on *334# include M-PESA Global which empowers customers to send and receive money across the world.

The service is especially targeted at non-Smartphone users or as an alternative to the Safaricom app and is immediately available to all more than 25 million M-PESA customers.