×
App Icon
The Standard e-Paper
Stay Informed, Even Offline
★★★★ - on Play Store
Download App

Fears Facebook data crackdown will prop up a digital marketing duopoly

Social media logos including Facebook, Instagram, LinkedIn, blogger. Social media uses the web and mobile technology to connect people

Facebook is putting tighter controls on data flowing through its social network in response to the worst privacy crisis in its history.

Rather than hurt the firm, this will give Facebook and rival Google more power over a digital advertising market they already dominate, industry executives and analysts say.

Get Full Access for Ksh299/Week.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in