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The Standard e-Paper
Smart Minds Choose Us
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
From textiles to tastings, you started as a textile and fabric designer before moving into beverages. What inspired such a career shift and how has your creative background shaped the way you approach brand building?
I trained as a textile and fabric designer, but when I came to Kenya in 1993, life took me in a different direction. I started at Keringet Mineral Water, where I worked for seven years before moving into the alcohol industry in 2005. At that time, wine in Kenya was very limited - most people only knew red, white and rose, usually confined to a handful of hotels. That lack of awareness was both a challenge and an opportunity. My design background gave me a creative eye for branding and presentation, which I now use in curating wine experiences, storytelling and building brands that connect emotionally with people.
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