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Kenya’s data protection watchdog is facing a new question as artificial intelligence (AI) makes it easier to manufacture political messages and present them as genuine public opinion ahead of the 2027 General Election: how far can campaigners go when personal data is used to decide who sees those messages and why?
The question has gained urgency after US-based AI company Anthropic identified a Kenya-based operation that used its Claude system to mass-produce political content, including posts praising Energy CS Opiyo Wandayi and messages portraying opposition figures as politically weakened.
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