How EABL protects its Tusker brand amid competition

L-R Fred Otieno (L) KBL Head Of Innovations, Jane Karuku (C) MD KBL and Stephen O'Kelly (r) Marketing & Innovation's Director during launch of new Tusker Premium Cider: PHOTO:WILBERFORCE OKWIRI

NAIROBI, KENYA: Some things are fast becoming a rarity such as finding a young man in his 20s alone in a poorly-lit tavern in downtown Nairobi, a half-poured bottle of Tusker Lager on a table in front of him.  

No, this is not how young Kenyans get down, as they would put it in street parlance.