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The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Cattle Ranch [iStockphoto]
Humans have an interesting pattern in information searching. Google nowadays publishes this in its report of the most searched phrases or words. I also occasionally discern this from the responses that I get from my readers. For the pattern normally revolves around the prevailing weather conditions tied to the availability of pasture and sometimes to what is reported in the mass media. Well, those who have sat in a communication class will tell you that human beings actively search for information to help in decision-making so as to maximize pleasure and avoid punishment.
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