How to know it is time to quit the business

Business success, we have been told time and again, requires that you never give up. Business guru Chris Kirubi says if you quit on the process, you are quitting on the results. “Success is a slow process, and quitting does not speed it up.”

But one of the calamities in business is trying to stick in even when it is not working. This, in the long run, only leads to disappointments, regret and losses that could be impossible to recover from. Many businesses have collapsed because the owners have refused to let go at the indication of fatal downturns in fortunes.