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What 25 years of running businesses has taught me

Joanne Mwangi-Yelbert, the founder and CEO of PMS Group Africa.

Joanne Mwangi-Yelbert, the founder and CEO of PMS Group Africa, has sat in more boardrooms than she would care to count, birthing businesses and making or negotiating deals. She shares with Hustle the key lessons she has picked up along the way.

1. Take risks – but don’t run in blind

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