What Investors look for in a start-up before investing

Edwin Dande, CEO, Cytonn Investments.

Warren Buffett once famously said that when a person with money meets a person with experience, the one with experience ends up with the money and the one with the money leaves with experience. Sounds like a win-win situation for an entrepreneur seeking funding and an investor with hopes of discovering the next big thing to make a fortune from.

When an entrepreneur pitches their idea to an investor so as to acquire funding, they must show deep understanding of the venture because this is what convinces the investor to part with his money for what should be a profitable cause.