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Marketing East Africa as the cradle of mankind

By Ferdinand Mwongela

As the Kenyan tourism and media fraternity came together to celebrate achievements in the tourism industry last week, one comment stood out. The chief guest at the inaugural Kenya Tourism Awards held at Nairobi's Carnivore, Taleb Rifai, the Secretary General of the World Tourism Organisation (UNWTO), suggested the marketing of the region as "the cradle of mankind."

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