Please enable JavaScript to view advertisements.
×
App Icon
The Standard e-Paper
Join Thousands Daily
★★★★ - on Play Store
Download App

Marketing East Africa as the cradle of mankind

By Ferdinand Mwongela

As the Kenyan tourism and media fraternity came together to celebrate achievements in the tourism industry last week, one comment stood out. The chief guest at the inaugural Kenya Tourism Awards held at Nairobi's Carnivore, Taleb Rifai, the Secretary General of the World Tourism Organisation (UNWTO), suggested the marketing of the region as "the cradle of mankind."

Premium Article

Get Full Access for Ksh299/Week.

Uncover the stories others won't tell. Subscribe now for exclusive access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
Support Independent Journalism

Stand With Bold Journalism.
Stand With The Standard.

Journalism can't be free because the truth demands investment. At The Standard, we invest time, courage and skills to bring you accurate, factual and impactful stories. Subscribe today and stand with us in the pursuit of credible journalism.

Pay via
M - PESA
VISA
Airtel Money
Secure Payment Kenya's most trusted newsroom since 1902

Follow The Standard on Google News