Please enable JavaScript to view advertisements.
×
App Icon
The Standard e-Paper
Stay Informed, Even Offline
★★★★ - on Play Store
Download App

The gambler's fallacy: Why you keep betting even when you're losing

A man watching soccer and betting on his phone. (Courtesy/GettyImages)

Walking home with my son and a friend from a football match at the local stadium, we overheard two middle-aged ladies behind us, animatedly discussing the outcome of the weekend's English premier league matches.

This fascinated us and curiosity had me engaging them tongue in cheek to understand their interest and motivation.

Premium Article

Get Full Access for Ksh299/Week.

Bold Reporting Takes Time, Courage and Investment. Stand With Us.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
Support Independent Journalism

Stand With Bold Journalism.
Stand With The Standard.

Journalism can't be free because the truth demands investment. At The Standard, we invest time, courage and skills to bring you accurate, factual and impactful stories. Subscribe today and stand with us in the pursuit of credible journalism.

Pay via
M - PESA
VISA
Airtel Money
Secure Payment Kenya's most trusted newsroom since 1902